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How to Protect your time, energy and ideas in a world full of copycats

 




Every entrepreneur knows the feeling.

You put in the late nights, sketch out the vision, and finally launch something you’ve been dreaming about. Suddenly, the same people who looked at you funny for your ideas are now copying your style, stealing your words, and showing up where you’ve been grinding for months.

And if it’s not the copycats, it’s the time thieves the people who drain your energy with constant “pick your brain” requests or meetings that go nowhere. The People go endless opportunities for you everywhere but they're actually not doing them nor do they have any experience in what they're suggesting for you.

Here’s the truth: if you don’t set the rules of the game, you become a pawn in someone else’s strategy.


The Art of the Misdirection Move


Sometimes your greatest power in letting people THINK they know your next move. 

I didn't learn the art of misdirection in a classroom. I learned in Vegas. One of my clients back then was a professional poker player, the kind who could read a room without saying a word. He told me once, "It's not the cards that win the game, it's how you make people believe what you want them to see:. That stuck with me. Years later I realized that's not just poker, that's life, business and strategy.

While they’re focused on where they think you’re headed, you’re already setting up the next play on a completely different wave.

That’s the essence of strategic living. It’s not about moving faster it’s about moving smarter. It’s about knowing that your time, energy, and ideas are your greatest currency, and not everyone deserves access.


Why Your Vision Needs Protection

Creative and lifestyle entrepreneurs especially get hit hard. Why? Because our work doesn’t always look like “work.” Ideas, strategies, brand identities those can be lifted in seconds by someone scrolling your page.

But here’s the difference 

They can copy the look, but not the grind.

They can mimic the style, but not the vision.

They can steal the blueprint, but not the execution.


Your edge is in the strategy they can’t see. That’s what the 90-Day Reset builds an inner playbook that no one else can replicate.

he 90-Day Reset: More Than a Journal, It’s a Shield

That’s why I designed the 90-Day Journal for Creative & Lifestyle Entrepreneurs. It’s not just about writing down goals. It’s about creating a protective strategy for your time, energy, and ideas.

Play the Long Game, Not the Short Hype

Look haters, doubters, and imitators will always be around. That’s the cost of moving differently.

But here’s the good news: when you master the art of misdirection, you’re playing chess while they’re still learning checkers.

In 90 days, you can build a strategy so sharp that while everyone else is watching your left hand, you’re closing the real deal with your right.


Your Invitation to the Reset

If you’re tired of feeling like your vision is under attack from time wasters, energy vampires, or even algorithms trying to predict your every move then it’s time to reset.

Join me for the 90-Day Reset Class, powered by the 90-Day Journal for Creatives and Lifestyle Entrepreneurs, and let’s rebuild with strategy and vision. Sunday, October 19th, 2025 at the MDR Hotel. 

This isn’t about doing more. It’s about protecting what’s yours, sharpening your edge, and playing the long game like only you can.

Because when you reset, you don’t just survive the noise you outwit it.


Mimi is a lifestyle entrepreneur and author helping others to live with intention and clarity.

Welcome to She Surf, a creative lifestyle blog for women reclaiming space through surf, story and soul. Rooted in culture, driven by freedom. This is coastal living on your own terms.

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