"From Creatively Cultured to Oh She Surf" Why I rebranded My Blog + Life

A Full Circle Shift

In 2023, I wrote about decluttering, downsizing and stepping into the unknown as an empty nester 12 years ago. That's when I started sharing journey about travel, my soul work and surfing on my social media before I even had a name for it. I didn't know it then, but I was laying the foundation for the brand I'd create called She Surf. What started as a reset became the seed of a blog called Creatively Cultured. I wrote that from curiosity, courage and being willing to walk my own path, even if it meant stepping into the unknown. 

It was such an amazing accomplishment for myself moving here to California 2 years prior to that to be close to the beach. I've always dreamed of a beach life but never really thought it was all that possible for me but I could have seasonal vacations and planned times here. Not actually living this "thang". So when I did, move here. It was my promise to myself that my life would revolve around the beach. At the time, I didn't even know what that would actually look like. I wanted to learn beach culture, it was a foreign world. Now, I am that beach culture chic and I couldn't be more proud of myself for it. 

The Soul of Creatively Cultured

Creatively Cultured stood for travel with intention. Becoming more self aware on your solo trips, "Have fun, catch waves, respect the locals and leave a place better than you found it". As like the surfers motto. It was about finding identity and soul in lifestyle, not trends. 

Why it was time for a Change

As the true Aquarian that I am, it was time to evolve. The name change came to me as my truth. So many People I've met over these years who were not use to seeing a Black woman out there, especially by myself sometimes coming out of the Ocean. They'd point and say "she surf"!?! I've never seen a Black Woman surf. At the time it was a little awkward because I was still learning and growing as a surfer but you could have sworn I was a Pro back then to the ones that came up to me asking to take a picture with me. I knew it was important to me, as my mid-life evolution, a gift to myself for raising children, healing and feeling good and I've always wanted others to find their own wave in life of what that could feel like when you go after what your soul calls you to do. Creatively cultured was my deeper practice into eco-consciousness and sustainability. It reminded me how much I value the indigenous ways, roots and the kind of travel that changes you. 

Enter: "Oh She Surf"

She surf isn't a hobby, it's a lifestyle that goes beyond the ocean. It's about owning how I've always moved through the world. 55 tides and still I rise. Aiye, might use that in a book or something. But if someone would have told me 20, 30 years ago that I would be a surfer in my mid 50's I'd say quit smoking whatever that is because ain't no way. Yet, here I am thus the name change is so relevant. so poetic, so timely. An ode to my health and wealth of wisdom, healing and this journey. Personally, I don't know if I'll ever fit into "surf culture" but I can surely live a lifestyle that's authentic to me and I hope that it inspires you to live one true to you. 

What I'm creating Now

What's coming next is for those who've always felt a little outside the lines. I don't create for trends, I create for timelines, and legacy. At the intersection of coast, culture and creative freedom. It's not just about surf wear or aesthetics, it's about the energy behind it. 

The post I write, the visuals I share, even the clothes I design, all come from lived experience, not trend charts. And while I won't say too much yet, know that everything I share next is woven with purpose, vision, roots and our connection to nature. I create for those who move with intention, who find power in presence, and who want to build a life as bold, beautiful, and unruly as the coastline. 

This isn't content. This is current. I'm so happy you're here to catch this next wave. 

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